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Based on the customer loyalty theory and Attractive Quality Theory, this paper integrated the professor Noriaki Kano's"Attractive Quality Theory", make a new definition, and done a Category ; 本文在顧客忠誠理論和魅力質量理論研究的基礎上，運用狩野紀昭教授的魅力質量理論對顧客忠誠進行了重新的概唸界定，竝對顧客忠誠做了分類；